Keeping it simple seems to be the hardest rule to stick to, but it is the most important. Take a moment to think like the customer and you’ll realize how much they are processing at once. Focus.
It’s no wonder we’re all suffering from information overload.
Emails, instant messages, likes, tweets and texts clog our mailboxes, mind and memory.
So what’s a marketer with a message to do? How do we break through the clutter, capture consumer attention and build business for our clients and customers?
Stick to the rule of one.
Engage one audience, deliver one message and craft one call to action.
Marketers often cast too wide a net when choosing their target market. If you want your message to resonate–narrowcast (spreading an advertising message to a select demographic). Choose one audience, (the more focused the better), know their pain points and speak their language. Don’t just speak to teachers; speak to 5th grade history teachers from the Midwest.
In his seminal book, The New Positioning, Jack Trout notes that minds hate complexity. So what’s the best way to enter minds…
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