Unplug? This seems to be the latest advice coming from all of those smart people. I have every opportunity to do this right now because I’m not working. This might be my personal goal for the Summer. Could you make this your morning routine?
Humor and your brand. I’ve said this before. Humor is an approach you should take with caution. You just never know what people think is funny or how it’s going to be received. The last thing you want to do is try something out of left field that falls flat. I wasn’t put off by the Lululemon want ad. In fact, I might just become a first-time customer. What did you think? Winnie Kao didn’t think it was the best move and explains it in this Fast Company article.
Can you build loyalty? The notion of a loyalty program continues to be a puzzle unsolved. In the casino industry, you wouldn’t imaging not having a players card program. Sometimes we drink our own Kool-Aid and refer to these as loyalty programs, but are they? This BrandUniq post makes me wonder.
Do you hire a contractor or DIY. I LOVE the analogy of how building a brand is like building a house. I think Jason Cohen of the O Group has given every agency a really good way to answer the question the next time. I also think this definitely applies to any brands, not just those in the luxury category. Read his thoughts here.
5 Tips for Better Branding. This article by Nora Richardson made me smile because it’s all the things I’m constantly working toward. The pity is some folks are afraid to break through the norms and try something different. Think about how you can apply her advice.
Lagniappe. This week’s lagniappe comes in the form of an article and a podcast.
You can’t just decide to call yourself something and change your brand overnight, but Dunkin Donuts is sure taking the right steps to make the changes they need for growth. Read how they’re aiming for Starbucks.
I listened again to the May 16th Vegas Gang Podcast. As part of their conversations, talked about brands and I found it really interesting that I was involved with two of these brands they mentioned, Roger Thomas and Steve Wynn. I think about how they developed their brands and realize they did it by doing what they do really well and consistently. Derek Stevens is a new kid on the block where Vegas in concerned, but he seems to be establishing a great brand for downtown. On a personal side note, I was really pleased to hear the great reviews Rob Oseland received at the recent RD&E Experience.