Brands and Inspiration


The start of a new year is always pretty inspirational. It’s like starting with a blank slate and you have nothing but good things to put on it!

The other day, I was working on an update to our house of brands documents. I was a little lost as to what to right for this one particular brand. It was supposed to be a “one-off” until the president of the company I work for announced that the current location would be “the first”. Oh boy!

All of a sudden, this became a matter of brand instead of naming an outlet. Now I had to think about how this brand should come to life. This outlet had always struggled from a naming perspective (as most dining outlets do from my experience). It has a beautiful view and a beautiful environment, but is this enough to create a brand? Unfortunately, the man who created this small little place in a smallish town passed away as we were still in the construction process. At that point, the struggle to name this place ended, but the building of a brand to make him proud began.

This new restaurant would be called Keller’s in honor of Paul Keller. I like to think Paul was my friend, but I KNOW Paul was my inspiration.Paul_GRP5550

He had this uncanny way of taking design from a beautiful picture to an actual functioning space. He could walk through it, not only in the customer’s shoes, but in the employee’s shoes as well!

I once worked for Steve Wynn, who many will attribute with the rebuilding of Las Vegas. Words such as “Visionary” are commonly used in talking about him. He’s well-known across the gaming industry and the globe. So, who is this Paul Keller person? A visionary and an inspiration. He is the man who let us realize that the beer had to be cold and the wings needed to be hot. That, along with a smile and good service would take our restaurants a long way. He could always fine inspiration in the simplest details and then shared that inspiration with the rest of us.

Keller’s….an inspiration to us all.

Brands and Inspiration

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