I wrote this post about three weeks ago. since that time, my personal life has been a bit of a mess, but life goes on. I still feel this was an experience with insight to share. So here go my 3 week old thoughts.
You may know that the company I work for is in the midst of building a brand new casino. In addition, we are updating – and in some cases rebranding – existing properties. As a team, we’ve looked at hundreds of paint samples, carpet samples, and finishes from faux brick to granite and marble. We play mix and match until we feel we’ve created the perfect physical experience and that any guest will innately feel our brand promise upon arrival.
Any architect or designer will tell you that the “sense of arrival” is of utmost importance – a first impression that you only get to make once. We always assume folks arrive at our doors ready to have fun and in the happiest of moods, but do they?
A recent trip home to New Orleans gave me much to think about. Everyone assumes that people come to New Orleans ready to drink hurricanes and show their you-know-whats to get rewarded with whatever beads other tourists are offering. Earlier this year, I returned home to say farewell to the mother of a dear friend. This week I returned home in a somewhat unfocused state. Waiting at baggage claim, sorting through unread emails on my phone, I heard the familiar strains of brass instruments warming up and soon they started the joyous music of so many happy memories.
Bienvenue à la Nouvelle-Orléans!
The airport is still under seemingly endless construction and the baggage claim area is a compilation of posters on construction walls, low ceilings and dim lights. Even in this old, dated spot, my mood instantly changed to one of fun and joy.
My company is often faced with how to liven up equally old, dated surroundings. It’s easy to turn to capital improvements to do this, but as you see in this video, you don’t always need that. Sometimes you just need to create some fun!
Here’s some more of that great New Orleans-style music.
I hope you enjoyed this little musical interlude and that it inspired you to think about how you’re greeting guests when they arrive at your doors.