$$$$$ billion dollar whatever
He was right. These are all the types of terms that marketers throw out when they don’t have a good sense of what they truly have to offer or sell. These things are never your brand. The experience is the brand.
I even took a quick look at some casino websites and noticed some of the same developer speak. Interestingly enough, these platitudes don’t seem to translate to revenue.
The next time you start to write copy for your product or service, think about the benefit and the experience. Put yourself in the shoes of the customer and write the words that will capture their imagination. I know I’ll be a little more aware of the copy I approve today.