Building a House…of Brands

I said it again yesterday. “This company is so different from when I arrived.”

Past & Present Corporate Logo
The Past and Present of Isle of Capri’s Corporate Identity

I came to Isle of Capri Casinos in the Fall of 2006, and although I still laughingly say that I’m passed my sell-by date, I am pretty proud of the brands we’ve built. Before this transition, I would’ve easily told you that my finest work had been in developing the brands at Wynn Las Vegas. Today, I can proudly say that I am equally as proud of the work done on behalf of the family of Isle of Capri Casinos.

Through a lot of vision and hard work, this house of brands has gone from a collection of variations on a Caribbean theme to a collection of experiences our guests can enjoy for a long time. I’m not sure if these are destined to go down in branding history, but they are surely a part of my brand history. Check out all of our brands.

Building a House…of Brands

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