Happy New Year! I’ve been very remiss during the holidays, but here is the first of my Friday Five posts for 2012.
Creating magic moments. I’ve been sitting in a room for two days talking about how the company I work for can create a branded customer experience that leaves such an indelible impression that it turns our customers into brand ambassadors. I love this quote from a recent article in Jay Ehret‘s article in The Washington Post: “Customer service is what people expect, but the customer’s experience is what gets talked about.” Read his article here.
A fork in the road. We’ve gotten to the point where social media is no longer another billboard along the drive. We have to consider WHAT we’re posting as much as WHERE we’re posting. If you’re going to draw someone’s attention, you need to make it worthwhile. Chris Brogan lays it out really easily in this post.
It’s very exciting to think of advertisers creating more “theater” in their Super Bowl spots, which they invest so much into, but I don’t necessarily think it has to be at the cost of a 60-second spot. When I think about last year’s Volkswagen ad, I realize it was truly memorable. I still love to look at today. Read more about the ideas behind these new more dramatic spots for 2012’s match-up here. And if you’re like me, I’m sure you’d love another look at that spot. May the force be with you!
Question: How can I market my fill-in-the-blank? Answer: Know who you are.
The concept of “brand” still escapes some, and yes I still cringe when people refer to the brand and they really mean logo. It is always a struggle for me as I try to get marketers to understand the right path to take. Jay Ehret lays this out pretty simply in this blog post.
To me, television is still the strongest tool I have to drive brand image. I am a social media aficionado, but there is just no arguing with the power of television. Read why television is still going to be a force to be reckoned with in 2012 in this post.
A little lagniappe for the New Year is about how the House of Windsor is reinventing itself. Maybe it’s because I’m older and wiser now and can see things differently, but I don’t remember thinking Charles and Di as being so hip and modern in their day as the new royal stars. It goes to show that it’s not a new logo that invigorates your brand. It’s the attitude that comes with it. Read more….
Have a great week ahead!