Last year, I was able to attend a conference on Internal Branding and Employee Engagement. I was quite honored when the organizers asked me speak recently. Then, I became really worried when I saw the list of speakers. They were from some big companies. I mean BIG. Big name. Big brand value. The company I work for is not BIG. We’re actually kind of medium-sized. I like to say we’re “small but mighty”. Nonetheless, I was still concerned that what I had to present wouldn’t be as powerful as what McDonald’s could say…or what HP might present. AIG would surely have a great story about keeping employees engaged in turbulent times.
Then I remembered something. We’re in the entertainment business! So, I put together a presentation I thought would entertain and engage – illustrating how one of our smallest properties set in a pretty competitive market could take a focused look at what they wanted to deliver from a brand perspective and do it with the energy of an engaged workforce and without the need of huge budgets.
I would also be remiss in not crediting the beautiful Wynn Las Vegas work done by Slover and Co. It always brings me so much pride.