I think about this constantly. Casinos are such a commodity these days.
We all have the same slot machines. OK. So, some of us are a little more generous than others in terms of how we payout, but they’re basically the same machines.
We all have the same basic table games.
We all pretty much have some sort of buffet outlet.
We all have players cards. You put your card in. You put your money in. You get points. You use those points for a variety of other items.
We all send you FABULOUS offers in the mail!
If my casino closed tomorrow, would my customers be upset because of it? What makes us different?