Photography to sell your goods and services is an elusive thing. Sure, there are a number of beautiful images in the various stock houses, but at the end of the day, you always want your own personal stamp on your photography.
You want it to be unique. In our case, that can be tough. As regional casino operators, we basically all have the same slot machines and table games, configured in different layouts and with varying payouts. The thing that makes us unique is our brand…that one point of differentiation that we hang our hats on. We pour over talent shots. Too young? Too old? Ethnic? Non-ethnic? The decisions are endless. Then, you have to move to hair, makeup and wardrobe. Honestly, it’s enough to make you just throw in the towel.
Then, there are hotel rooms. How many hotel room shots have you seen. How many of them stand out? All hotel rooms have a bed. So, it’s no surprise to see that in the shot. How do you show how comfortable it is? My personal opinion is that you have to feel like you can “enter” the room and navigate around it. Personally, I’d love to see a roomy (clean) bathroom with great lighting as well as easily accessible power outlets. THAT would be a surprise image!
Don’t even get me started on food…not for the faint of heart if you don’t have some sort of signature dish.
I appreciate all the talented photographers I’ve worked with, and I’ve had the pleasure of working with some greats. The eye they have for detail and framing a story is amazing. I would love to list them here, but I really worry that I’d leave someone off.
Take a look at some of these images. They tell you a story instantly. http://www.fastcompany.com/tag/photo-issue-2010