IsleofCapriCasinos.Com
Trying to break into the casino business? This 101 glossary of terms recently published by The Agency Post may come in handy.
The first step in a successful communications campaign is to Know Thy Customer. Quick! If I say “casino”, what’s the first impression you have of its customers?
Think The Battle for the Casino Customer happens at the slots. Think again!
Be Careful What You Wish For. An agency relationship must be constantly nurtured.
Take the time to teach rather than directing your agency. My latest Agency Post column is about Telling Your Agency What you NEED rather than what you want.
