Multichannel DM Draws Aces for Wynn Hotel
Wynn Las Vegas hotel’s mailer involving a video-enhanced CD-ROM has been dealing such good hands that the gaming resort may want to tip the dealer.
The luxury resort hotel last week mailed 65,000 pieces of its 5¼-by-7½-inch brochure in the company’s latest installment of a direct campaign aimed at filling hotel suites during slower summer months. During June, the Wynn dropped 205,000 pieces in the biggest stage of the campaign.
Building a Brand Around an Experience
When Julia Carcamo joined Isle of Capri Casinos as vice president of brand marketing in 2006, she found a company split between older riverboat gambling halls and splashy new casinos appealing to a hip demographic. Gamblers already talked about going to “The Isle,” so that was a natural brand for the newer properties. But what [...]
Julia Carcamo, vice president of brand marketing at Isle of Capri Casinos, realizes many managers would shy away from giving all employees the ability to offer comps. But she believes trusting employees to make good with customers directly is good for business.
How To Rein In The Riches Of Big Data
It’s no secret that brands are being deluged by what one expert refers to as “a tsunami of data.”