The gaming and entertainment industry is one of the most dynamic and fastest growing industries worldwide. Today, with ever-increasing competition, branding is playing an even more pivotal role as companies attempt to define their brand experience and differentiate themselves.
Born and raised in New Orleans, Julia began her career in what was the newly burgeoning Gulf South gaming market.
Julia subsequently moved to Harrah’s and by 2002 had risen to serve as Director of Brand Marketing. At Harrah’s, Julia helped develop the brand architecture for the three core Harrah’s brands, including Harrah’s overall corporate brand positioning as well as the refinement of the industry’s paragon loyalty program…Total Rewards®.
What could she do for an encore? Always up for a challenge, Julia answered a call from Steve Wynn. Known the world over as the builder of the finest resorts and casinos, his indelible influence on Julia is unmistakable. Above everything else, he taught Julia to think, and act, like the guest, to truly see things from a guest’s perspective. This applied to his impeccable attention to the smallest detail, has been the one learning experience that has made Julia an invaluable asset to any organization. Julia was at the help for the launch of Wynn Las Vegas, a defining moment for the industry and for her personally.
Today, and maybe her biggest challenge to date, Julia serves as the Vice President of Brand Marketing for Isle of Capri Casinos, Inc., which owns 15 gaming properties in the US. Julia is part of the team responsible for the strategic repositioning and launch of various Isle brands, including the reintroduction of the ubiquitous Lady Luck Casino brand.
Julia resides in St. Louis and is a Graduate of The University of New Orleans.
Follow Julia on Twitter and on Google+ and see some recent work.
