Allow Me To (Re)Introduce Myself And My Blog

I’ve been blogging here for a couple of years now and thought it might be a good time to review what I’ve written and what I’d like to write about moving forward…a little Spring cleaning of my blog so to speak.0402_cleaning-800x480

Originally, I thought I’d write about branding, with a bit of a focus on casinos as this has been the work I’ve done for a number of years. I also thought could share some thoughts on social media plus share some of the things that inspire me.

As I look back and look around I realize I am no expert on social media unless it’s about the use of social media as a casino marketing tool. I also realized that I know a lot more about marketing in addition to branding. So, I’ve decided that my next year should focus on the art and science of marketing with a focus on how these tools are applied in a casino environment.

If I stick to my plan, by next April I will have shared insights and interviews related to advertising, community relations, database marketing, digital, promotions, events and player development — all of the tools we use to market our businesses.

Along the way, you may start seeing changes to the look of the site and the information to be found.

Let me know if you have any specific questions or topics you’d like to explore. I’d love to connect with other casino marketers to hear their thoughts and ideas.

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2 responses

  1. We have always enjoyed your posts. As far as casino marketing goes, we are strong believers in two notions. (1) It’s all about retention; (2) Working with relevant data is critical in maximizing ROI and containing marketing costs. Would like to hear your thoughts on these items.

    1. Thanks for the input and the topic suggestions. Retention IS key especially as we see our regional markets shrinking, yet competition doesn’t seem to be. Data is tricky. We collect so much and ignore so much. We can often go astray by following things that won’t impact our business. I’ll definitely give both topics much more thought. Look for some posts to come!

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