Ad Bowl 2014 – Part II

As I mentioned in my post from yesterday, Debbie Laskey has once again partnered with me to review the ads of this most recent Super Bowl. I gave you my take. Below are Debbie’s thoughts, but first let me tell you a little about her.

Debbie-Laskey-MBA-for-siteDebbie is a 15-year marketing practitioner. She honed her skills while working in the high-tech industry and in the Consumer Marketing Department at Disneyland Paris in France. Her expertise is varied but includes strategic planning, brand development, corporate communications, customer experiences, and social media marketing (which I think she excels at). She has been recognized as a “Woman Making a Difference” by the Los Angeles Business Journal . Since 2002, Debbie has served as a judge for the Web Marketing Association’s annual web award competition and has also been recognized as one of the “Top 100 Branding Experts” to follow on Twitter. Currently, Debbie is the director of marketing and communications for the Exceptional Children’s Foundation in Los Angeles, but also manages to provide strategic marketing direction for B2B/B2C/non-profit clients.

Ladies and gentlemen, Debbie Laskey…

Every winter, on one Sunday, every TV around the world tunes in for one super football game. But for those of us who live and breathe all things marketing, the final football showdown each season provides a different focus. That focus costs a pretty penny – or several million to be exact. The incredibly high-priced ads that grace the TV screen during the Super Bowl have become known as the Brand Bowl, and I’m thrilled to share a three-peat review of these ads with Julia Carcamo.

As a brand marketing professional, I recall many of the ads despite this year’s one-sided Game. What about you?

Here were my faves:
[1] MetLife featured the entire Peanuts gang with a preamble to the Game, and since the game took place at MetLife Stadium, this was a good intro to the Game.
[2] Budweiser’s puppy and Clydesdale with the hashtag #BestBuds: this ad was memorable and tugged at the heartstrings.
[3] Budweiser’s thanks for military service: this ad was memorable and reminiscent of Budweiser’s timeless post-911 ad.
[4] Doritos time machine ad was funny but would have been funnier if it had run after Radio Shack’s Back to the Eighties spot.
[5] TurboTax’s ad was amusing except for the fact that no one wants to think about filing tax returns the first week of February.

I appreciated the presence of more cause-related marketing ads, especially Microsoft’s #empowerment ad and Chevrolet’s cancer awareness ad.

However, one element was different for me this year. While watching the Game, instead of simply Tweeting once I saw the hashtags after each ad, I participated in a TweetChat with the hashtag #SBexp for “Super Bowl experience” hosted by Jim Joseph  of Cohn and Wolfe. Jim will host similar TweetChats during the upcoming Olympics with the hashtag #OlympicsExp.

About these ads

2 responses

  1. Enjoyed our discussion, Julia, and looking forward to how the brands that did stand out during the Big Game keep the momentum going during the Olympics – if they do.

    1. Me too, Debbie. I’m definitely going to follow #OlympicsExp as you suggested.

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