Wait! Today is June 30?
How this year has flown by! Fully six months have come and gone with another six to look forward to. What did we do? What will we do? June 30 also marks Social Media Day, launched by Mashable in 2010.
It used to be that we could only track the events of special days by watching a condensed version of highlights on one of the big three networks. If there is anything that really illustrates how social media has changed our lives, it’s the ability to track everything happening at any moment in time by following a simple hashtag. .
But as I think of social media, I can’t help by realize how much it has changed my life. From a marketer’s perspective, it has been an explosion. It has truly changed how I think of things. I started my career in the field of public relations. I think no other marketing channel has been more impacted by social media than the field of public relations. Social media has added channels for both announcing and engaging with our customers. We’re no longer allowed to simply push our wonderfully crafted messages out on an unsuspecting target. We now have to push…pull…listen…react…engage.
Social media has made me rethink the average commercial to make it a part of something much bigger with much more life…much more “viral”. As I sat on a set this week with Jan Talamo, we talked about so many more ways to take what we were producing at that point and creating a life that would be more than 30 seconds long.
From a personal perspective, social media has allowed me to reconnect with old friends. It has helped me keep up with those close to me in my heart, though they are far away in terms of miles. It has opened the door to me to meet great thinkers in so many fields. These are people I would’ve never known, much less conversed with. Wow! To all of those who exchange tweets with me, who read my blog posts and have asked me to be a part of your life…Thank you and Happy Social Media Day!
How has social media changed your life?
If you want to track what’s going on to mark Social Media Day, follow the hashtag #smday.